In today’s interconnected world, nearly every aspect of our daily lives happens online, whether it’s shopping for our favorite products, staying connected with friends and family, or even discovering new hobbies and interests. With this shift to the digital realm, businesses have increasingly turned their attention to digital marketing as a powerful way to reach and engage their target audiences.

Digital marketing refers to the promotion of products, services, or brands using the internet and electronic devices like smartphones, laptops, and tablets. Unlike traditional marketing methods such as print ads, billboards, or television commercials, digital marketing leverages online platforms like search engines, social media, email, and websites to connect with potential customers. This allows businesses to meet people where they already spend much of their time—online.

But how does digital marketing work, and why has it become so crucial? At its core, digital marketing uses data-driven strategies to identify and attract the right audience.